Ben Coleman

Ben Coleman is a three-time college graduate, Division I football captain, and Big 12 Champion whose journey exemplifies leadership, perseverance, and excellence.

After earning his degree from the University of California, Berkeley, Coleman went on to earn two master's degrees from Arizona State University while competing at the highest level of college football.

Across his collegiate career, Coleman started more than 40 games and played all five offensive line positions, showcasing a rare combination of versatility, toughness, and football intelligence. A former All-Pac-12 and All-Big 12 honoree, he overcame significant adversity to become a cornerstone of championship-winning teams and a respected leader on and off the field.

Today, Coleman has taken the lessons learned through athletics, education, and his own experiences with NIL and turned them into a platform for impact. He is the founder of NILifi, a financial literacy program designed to help student-athletes better understand money, maximize their opportunities, and build a strong financial foundation for life beyond sports.

Through NILifi and his work as a speaker, Coleman educates student-athletes on financial literacy, NIL, leadership, personal branding, and career development. His mission is simple: help athletes make the most of the opportunities in front of them today while preparing for the life and opportunities that come next.